At the Paul Mitchell Hair Camp 2018, which took place in Vienna about a week ago, Max and I had the chance to get to know the brand Paul Mitchell* a little better and also, to meet around 300 hairdressers who came to Vienna in order to learn even more about their profession and become even better at it.
But before the Hair Camp 2018 could commence with a big opening show, lots of seminars for the hair dressers and a big party in the evening, we had the chance to get to know the salon exclusive brand Paul Mitchell a little better and to dive deeper into the history and ideas of this family business. And that is what I would like to talk about today.
The company philosophy of Paul Mitchell
We were positively surprised that the family business Paul Mitchell was the first hair cosmetic company that was strictly against animal testing and thus, has been cruelty free from day one. The company isn’t only producing very high-level, salon exclusive products for their customers, but is also aiming at making this world a better place for everyone. Most Paul Mitchell products are vegan and the brand is also engaging in lots of social projects around the globe. You may read more about their social engagement here*.
Just as interesting for us: the brand Paul Mitchell truly is a family business, even though they have grown to become one of the biggest hair companies in the world. John Paul DeJoria (Paul Mitchell co-founder and CEO) and Angus Mitchell (co-owner) keep leading the company by following the original ideals and views. They always denied offers to be bought because only in this way, they could secure that the principles of Paul Mitchell will be kept safe for further generations. Read more about the company’s philosophy here*.
But what does “salon exclusivity” mean?
As you all know, there are millions of hair- and styling products to be bought at the grocery stores. Products that your hair dresser works with, can usually only be bought at the salon directly. But your hair dresser will happily sell you the products he thinks are best for you, individually, in order to preserve the results that you got at the salon for as long as possible. Ideally, until your next salon appointment.
At the Paul Mitchell flagship-salon Insider of Hair in Vienna, the owner Saniye Ilter-Sarkan explained to us precisely, why she is suggesting to her customers only to use the Paul Mitchell products that she will individually choose for her customers.
Only with salon exclusive products, the hair dresser can make sure that whatever they created on your head will stay beautiful until your next salon visit. Salon exclusive products are usually a bit more expensive than grocery-store products, but they will also have a much better quality and will be better for you, individually. Better trust your hair dresser on this one, right? Click here, if you wanna know which hair dressers near your hometown use Paul Mitchell products.*
My styling with Paul Mitchell products and styling tools
At the salon “Insider of Hair”, I got a treatment with the intensely cleansing Shampoo Three* by Paul Mitchell, in order to get rid of my slight green shimmer that I got during the summer months. Afterwards, the blog dry with the Neuro Motion* hair dryer was prepared by using Neuro Liquid Prime* blow-dry primer on my hair. Afterwards, I learned how to create beautiful, natural waves with the Neuro Unclipped Styling Rod*, a 2,5 cm broad curler. To prepare the styling with heat, I used the Neuro Liquid Protect* heat-protecting hairspray, to protect my hair from the heat – something that you’ll always have to remember. Your hair will be very sad if you style it with heat very often and don’t protect it with a product beforehand.
How do you like my hair styling? The waves turned out nicely, didn’t they? And the shine is pretty good, too, right?
Visiting the Vienna Prater
By the way, after our visit at the salon, we had the chance to visit the Prater in Vienna for the first time. It’s a fun fair with lots of tradition. I loved the scenery very much and was super happy to be able to visit it for the first time. By the way, Max also got a new hair-cut and beard-trim by the owner of “Insider of Hair” herself. It turned out beautifully, didn’t it?
Thank you Wild Beauty and Paul Mitchell for this incredible weekend in Vienna!
*Advertisement: This article is supported by Paul Mitchell.