Touche Éclat turns 25: of a product that stood the test of time.
My sweeties, today, I want to tell you the story of one of my favourite beauty products of all time: YSL Beauté Touche Éclat*. This lovely highlighter-pencil with its famous golden packaging can be found in most beauty-connoisseurs’ bags and this year, it is celebrating its 25th birthday (I’m only five years older, we could be siblings!).
Unbelievable, isn’t it? Especially, in a world ruled by change and the need to always present new products at all times, it is very unusual for a beauty-product to actually stand the test of time. But you know what? Touche Éclat does to this day!
In 1992, Terry de Gunzburg, then creative director at YSL Beauté, created something so completely new and never seen before, that it had to mean something. In a 80’s/90’s beauty world ruled by thick, unnatural make-up, she created something lighter and more modern: a mix of foundation, moisturizer and toner, which she applied to the area under the eyes with a small brush. In this way, she gave her make-up a naturally highlighting, glowy touch. The idea to create a packaging with the iconic golden pencil, including an integrated brush, made the application for the user so much easier.
Today, everyone’s talking about highlighting and strobing, back then, it was revolutionary. And that YSL Beauté Touche Éclat still stands the test of time is understandable. You can easily turn a tired face into a glowing, healthy looking one and you couldn’t give your cheeks a better highlight than with Touche Éclat. Furthermore, you can’t protect your lipstick better from running, than applying Touche Éclat to the borders of your lips. I simply can’t imagine a beauty world without this perfect little highlighter and I’m sure it will be loved for many years to come.
Do you guys know and use YSL Beauté Touche Éclat? Anf if so, for how long have you been a fan? Plus, I really hope you’ll love the pictures we took in Paris for the birthday bash party of Touche Éclat! Can’t wait to read your comments!